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HD video | 2021 | NFT | 4 minutes and 18 seconds
Tad Mol, The Inventor of the Letter G shows a couple fighting in their living room when they are suddenly interrupted by a commercial for a shamanic energy drink. They decide to make a pilgrimage to the shaman to imbibe the mysterious beverage. Once they consume it, they take on different stylistic forms and go on a short adventure through a mechanical universe created by the shaman.
The shaman inhabits a satirical “renaissance-man” space. He knows Tai Chi, lives in a hut on a hill and also runs a mystical energy drink corporation from his home. At some point, according to the title of the piece, he also may have had something to do with the invention of a letter. It’s funny to think about someone actually inventing the letter ‘G’, or any letter of the alphabet. The more information that envelops our lives the easier it is to forget that there is an evolution of human actions and labour and ideas creating almost everything we see and experience in civilization. Every bit of an object or information has stories or emotions behind it that are totally forgotten and oftentimes claimed or manipulated by those who probably didn’t have much of a role to play in them.
An original Daata commission.
About the Artist
Educated as a painter, Couillard is a self-taught new media artist who has made numerous well-received and internationally exhibited video, virtual reality, and video game works, accompanied by installations, paintings, and ephemera. His works often deploy humorous narratives about future dystopias to explore what motivates us as humans to work, live, and create.
Jeremy Couillard was born in 1980 in Michigan. He is represented by Denny Dimin Gallery, New York. He received his MFA from Columbia University and his BA from Michigan State University. Couillard has exhibited at Zabludowicz Collection (London, U.K.), The Bass Museum (co-commissioned by Daata) (Miami Beach, FL), Phillips Auction House (co-commissioned by Daata) (New York, NY), yours, mine & ours gallery (New York, NY), Lincoln Center (New York, NY), Louis B. James (New York, NY), Zhulong Gallery (Dallas, TX), Flux Factory (Queens, NY), and has screened his work at the New Museum and Rhizome (New York, NY), Salon 94 (New York, NY), the Brooklyn Academy of Music (Brooklyn, NY), and the Warhol Museum (Pittsburgh, PA).
Couillard’s work has been featured or reviewed in Artforum, The New York Times, The New Yorker, Hyperallergic, Frieze Magazine, Art in America, VICE’s The Creators Project, The Washington Post, FAD, artnet news, ARTNews, the Huffington Post, and the Observer. Couillard’s work is in important collections including the Zabludowicz Collection.