Visit the Fair


Virtual Event



Mar 2022

07:00 PM - 08:30 PM



The Untold Story of 2678 Years of Collecting with Paco Barragán - From Warriors, Philanthropists, and Maecenas, to Connoisseurs, Aficionados, and Cosmopolites

Paco Barragán

Event Finished

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What precisely makes a great collector? Is it knowledge? Is it vision? Money? Passion? Or is it his reputation? What does 2678 years of collecting tell us? Are there specific typologies that represent the successful collector per se? And what can we say about the nature of successful collections? Is there a magic formula or a specific curatorial strategy that guarantees success where others fail?

In THE YET UNTOLD STORY OF 2678 YEARS OF COLLECTING: FROM WARRIORS, PHILANTHROPISTS AND MAECENAS TO CONNOISSEURS, AFICIONADOS AND COSMOPOLITES we will review together the fascinating and untold story of 2678 years of collecting and point out who were the successful collectors and what made them stand out. And we will also analyze case studies of booming collections and the curatorial strategy behind that successfully provided more visibility and social acknowledgement to the collector. Whether you’re an artist or an artistic agent, this knowledge will allow you to have more sophisticated and productive relationship with collectors.


Paco Barragán holds an International PhD by the University of Salamanca (USAL), Spain with a residency at the Alvar Aalto University in Helsinki, Finland. Barrag n is an art theorist, international curator, art advisor and Contributing Editor of the American magazine Artpulse.

Between 2015 and 2017 he was Head of Visual Arts of Cultural Centre Matucana 100 in Santiago de Chile. In 2005 he was one of the co-curators of the International Prague Biennale (IBCA), the Lanzarote Biennial in 2009 and Nuit Blanche Toronto in 2016. Between 2002 and 2021 he has curated 91 international exhibitions in four continents: Europe, USA and Canada, Latin America, Australia, and New Zealand.

Barragán has written extensively about the art market and collecting, and he has interviewed major international collectors like Francesca von Habsburg and Han Nefkens. Some of his essays about the art market have appeared in prestigious readers like A History of the Western Art Market: A Sourcebook of Writings on Artists, Dealers, and Markets (2017) published by the University of California Press.

Among his books are included The Art to Come (Subastas Siglo XXI, Madrid, 2002), a survey of 159 artists from all around the world; he is author of the first book written on art fairs The Art Fair Age (CHARTA, Milan, 2008); and the recently released From Roman Feria to Global Art Fair, From Olympia Festival to Neo-liberal Biennial: On the Biennalization of Art Fairs and the Fairization of Biennials (Artpulse Editions, Miami, November 2020), the only book that gives a historical perspective of art fairs and biennials since ancient Greece and Rome until today

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