Visit the Fair


Physical Event



Mar 2022

10:00 AM - 1:00 PM
4:00 PM - 8:00 PM

Amphitheater at Ayala Triangle Gardens  


There Is No Up Or Down, Only Attraction

Jeremy Couillard

Event Finished

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2022 | 4K video | 3 minutes and 23 seconds

There Is No Up Or Down, Only Attraction is something someone said to me in a dream while I was falling down an endless hole.

The short animation is about finding love in dehumanizing experiences, when it feels like all is lost and everything is endlessly collapsing into a late capitalist digitized hellscape there are still opportunities to be human, spaces where we can pull ourselves away from the rigorous grid of living and working in a giant city and momentarily connect with each other.

An original Daata commission.

About the Artist

Educated as a painter, Couillard is a self-taught new media artist who has made numerous well-received and internationally exhibited video, virtual reality, and video game works, accompanied by installations, paintings, and ephemera. His works often deploy humorous narratives about future dystopias to explore what motivates us as humans to work, live, and create.

Jeremy Couillard was born in 1980 in Michigan. He is represented by Denny Dimin Gallery, New York. He received his MFA from Columbia University and his BA from Michigan State University. Couillard has exhibited at Zabludowicz Collection (London, U.K.), The Bass Museum (co-commissioned by Daata) (Miami Beach, FL), Phillips Auction House (co-commissioned by Daata) (New York, NY), yours, mine & ours gallery (New York, NY), Lincoln Center (New York, NY), Louis B. James (New York, NY), Zhulong Gallery (Dallas, TX), Flux Factory (Queens, NY), and has screened his work at the New Museum and Rhizome (New York, NY), Salon 94 (New York, NY), the Brooklyn Academy of Music (Brooklyn, NY), and the Warhol Museum (Pittsburgh, PA).

Couillard’s work has been featured or reviewed in Artforum, The New York Times, The New Yorker, Hyperallergic, Frieze Magazine, Art in America, VICE’s The Creators Project, The Washington Post, FAD, artnet news, ARTNews, the Huffington Post, and the Observer. Couillard’s work is in important collections including the Zabludowicz Collection.

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