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HD video | 3 minutes 50 seconds | 2020
Voluntary Associations is an anarchist fantasy animation in a video game aesthetic. Workers leave their factory to join a psychedelic concert put on by three giant heads who are blowing up instruments of oppression while everyone cheers them on. Eventually, all the factories collapse and a giant monster twerks above the stage while UFOs plant a forest on top of the crowd. The video ends with the monster lounging in the newly planted forest. Artefacts from the previous society are strewn about, only used as kitschy decoration. I’m fantasizing that a crisis could be used not as a way to exploit peoples’ disorientation to further empower a small elite, but rather as a moment to imagine a new future where we can eliminate so much of the bullshit we’ve been coerced into upholding.
An original Daata commission.
About the Artist
Educated as a painter, Couillard is a self-taught new media artist who has made numerous well-received and internationally exhibited video, virtual reality, and video game works, accompanied by installations, paintings, and ephemera. His works often deploy humorous narratives about future dystopias to explore what motivates us as humans to work, live, and create.
Jeremy Couillard was born in 1980 in Michigan. He is represented by Denny Dimin Gallery, New York. He received his MFA from Columbia University and his BA from Michigan State University. Couillard has exhibited at Zabludowicz Collection (London, U.K.), The Bass Museum (co-commissioned by Daata) (Miami Beach, FL), Phillips Auction House (co-commissioned by Daata) (New York, NY), yours, mine & ours gallery (New York, NY), Lincoln Center (New York, NY), Louis B. James (New York, NY), Zhulong Gallery (Dallas, TX), Flux Factory (Queens, NY), and has screened his work at the New Museum and Rhizome (New York, NY), Salon 94 (New York, NY), the Brooklyn Academy of Music (Brooklyn, NY), and the Warhol Museum (Pittsburgh, PA).
Couillard’s work has been featured or reviewed in Artforum, The New York Times, The New Yorker, Hyperallergic, Frieze Magazine, Art in America, VICE’s The Creators Project, The Washington Post, FAD, artnet news, ARTNews, the Huffington Post, and the Observer. Couillard’s work is in important collections including the Zabludowicz Collection.