Visit the Fair


Virtual Event



Mar 2022

07:00 PM - 08:30 PM



Why Are Some Artists Successful and Others Are Not with Paco Barragán - Practical Strategies for you to Showcase Your Artwork

Paco Barragán

Event Finished

All events follow Philippine time zone (GMT + 8)

What precisely makes a good artist? Why does an artist succeed where others fail? Is there a particular formula? Is it talent? Maybe money? Passion? His ability to construct a social network? Being at the right place at the right moment? Or simply his working capacity as Picasso would have argued? In other words: what do some artists do correct and what do others do wrong?

In the seminar WHY ARE SOME ARTISTS SUCCESSFUL WHILE OTHERS ARE NOT? PRACTICAL STRATEGIES FOR YOU TO SHOWCASE YOUR ARTWORK we will highlight specific examples of how artists successfully drew attention to their artwork and were able to set up a fruitful network. We will look particularly at a series of “infiltration” and “DIY strategies” that will help you gain more visibility through some concrete examples that will allow you to develop your own strategies with view to the establishment of a fruitful network of personal relationships. Likewise, we will address the most common errors that artists make in the artworld and how to develop successful soft selling ideas. There are many ways of accessing the art system and each artist must elaborate those strategies that fit best with his artwork and his personality. It’s time to analyze and revitalize yours!


Paco Barragán holds an International PhD by the University of Salamanca (USAL), Spain with a residency at the Alvar Aalto University in Helsinki, Finland. Barrag n is an art theorist, international curator, art advisor and Contributing Editor of the American magazine Artpulse.

Between 2015 and 2017 he was Head of Visual Arts of Cultural Centre Matucana 100 in Santiago de Chile. In 2005 he was one of the co-curators of the International Prague Biennale (IBCA), the Lanzarote Biennial in 2009 and Nuit Blanche Toronto in 2016. Between 2002 and 2021 he has curated 91 international exhibitions in four continents: Europe, USA and Canada, Latin America, Australia, and New Zealand.

Barragán has written extensively about the art market and collecting, and he has interviewed major international collectors like Francesca von Habsburg and Han Nefkens. Some of his essays about the art market have appeared in prestigious readers like A History of the Western Art Market: A Sourcebook of Writings on Artists, Dealers, and Markets (2017) published by the University of California Press.

Among his books are included The Art to Come (Subastas Siglo XXI, Madrid, 2002), a survey of 159 artists from all around the world; he is author of the first book written on art fairs The Art Fair Age (CHARTA, Milan, 2008); and the recently released From Roman Feria to Global Art Fair, From Olympia Festival to Neo-liberal Biennial: On the Biennalization of Art Fairs and the Fairization of Biennials (Artpulse Editions, Miami, November 2020), the only book that gives a historical perspective of art fairs and biennials since ancient Greece and Rome until today

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