ARTFAIRPH/TALKS

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Ning Chong, a respected art advisor and the co-founder of Family Office for the Art (FOFA) and The Culture Story (TCS) based in Singapore, and Christoph Noe, founder of LARRY’S LIST and a published author based between Milan and Hong Kong, share their journeys through the evolving art world. Ning specializes in advising clients on art collection management, estate planning and legacy building, while Christoph’s work focuses on reporting and analyzing global art collecting topics and developments. Together, they reflect on their unique career paths, their shared passion for connecting people through art, and their ongoing commitment to shaping the industry with insight and purpose.

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About the Speaker/s

NING CHONG

Ning is the co-founder of Family Office for the Art (FOFA) and The Culture Story (TCS), bringing over 15 years of experience in the art world across London and Singapore. Since founding FOFA in 2022, she has provided specialized art advisory services with a focus on collection management, estate planning, and legacy building. Ning also offers strategic counsel on project management, exhibition planning, research, publishing, marketing, and philanthropy, working with high-net-worth individuals, families, corporations, and cultural institutions.

At TCS, an independent non-profit art space founded in 2017, Ning champions art collecting, supports local artists, and advocates for art education through curated exhibitions and engaging events. Previously, Ning worked with the Singapore Tourism Board and spent five years at the National Arts Council (NAC) in the Visual Arts department, where she spearheaded the Singapore Art Week campaigns and managed the Singapore Pavilion at the Venice Biennale in 2011 and 2015.

A passionate advocate for the arts, Ning is a sought-after speaker on topics such as art collecting, market trends, and building legacies through art. She is a patron of the Singapore Art Museum, a board member at Objectifs (a non-profit centre for filmmaking and photography), a committee member at Nanyang Academy of Fine Arts, and an advisor to SHAW Studios, managed by the Hong Kong Shaw
Foundation.

Ning holds a BSc in Economics and Economic History from the London School of Economics and an MA in Modern and Contemporary Art from Christie’s Education in London.

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CHRISTOPH NOE

Previously a management consultant, Christoph Noe decided to switch industries and work in the contemporary art scene. Initially focusing on Chinese contemporary art, later he co-founded LARRY'S LIST, the leading art market knowledge company providing data, research and access to contemporary art collectors. In his role, he has edited and published a number of books and reports including a catalogue raisonné for the painter Liu Ye; the first publication of this kind for a Chinese contemporary artist, the "Private Museum Report (2016 and 2023)", a global overview on the landscape of privately founded contemporary art museums, and “The Next Gen Art Collectors Report (2021)”, a survey on art collectors below the age of 40 and the best-selling guidebooks “How to Not Fuck Up Your Art-World Happiness Vol. 1 and 2” (2022 and 2024).

Christoph Noe is also advising a number of corporates, brands and private museums including Porsche, Rolls-Royce and Hugo Boss on their art engagements and collection. For Hugo Boss, he helped setting up the biennial HUGO BOSS ASIA ART AWARD in cooperation with the Shanghai-based private art museum Rockbund Art Museum. The award has been recognized as one of most acclaimed awards for emerging artists in Asia contributing to the art ecology in China and beyond.

Christoph Noe has lectured extensively on the art market, among others for academic institutions including Angewandte University, Vienna, Ewha University, Seoul, and Sotheby’s Institute of Art, London. Leading global news media and art press, from Financial Times to China Daily, have been quoting Noe on his expertise on the global art market.