GLOBE PLATINUM PRESENTS ARTFAIRPH/FILM

Tad Mol, Inventor of The Letter G

Jeremy Couillard
Exhibition Partner
2021 | HD video | MP4 | 4 minutes 18 seconds

Tad Mol, The Inventor of the Letter G shows a couple fighting in their living room when they are suddenly interrupted by a commercial for a shamanic energy drink. They decide to make a pilgrimage to the shaman to imbibe in the mysterious beverage. Once they consume it, they take on different stylistic forms and go on a short adventure through a mechanical universe created by the shaman.

It’s funny to think about someone actually inventing the letter G, or any letter of the alphabet. It was probably a slow evolution to what we have now but someone said: this is such and such a symbol, it can make these sounds and looks something like this. The more information that envelops our lives the easier it is to forget that there are human actions and labor and ideas behind almost everything we see and experience in “civilization.” Every bit has some human story or emotion behind it that is totally forgotten. This is one possible story from a lost past in the life of someone who had something to do with the letter G.

Credits:
Video by Jeremy Couillard
Music by Chris Parrello

ABOUT THE ARTIST

Educated as a painter, Couillard is a self-taught new media artist who has made numerous well-received and internationally exhibited video, virtual reality, and video game works, accompanied by installations, paintings, and ephemera. His works often deploy humorous narratives about future dystopias to explore what motivates us as humans to work, live, and create.

Jeremy Couillard was born in 1980 in Michigan. He received his MFA from Columbia University and his BA from Michigan State University. Couillard has exhibited at Zabludowicz Collection (London, U.K.), Phillips Auction House (co-commissioned by daata editions) (New York, NY), yours, mine & ours gallery (New York, NY), Lincoln Center (New York, NY), Louis B. James (New York, NY), Zhulong Gallery (Dallas, TX), Flux Factory (Queens, NY), and has screened his work at the New Museum and Rhizome (New York, NY), Salon 94 (New York, NY), the Brooklyn Academy of Music (Brooklyn, NY), and the Warhol Museum (Pittsburgh, PA).

Couillard’s work has been featured or reviewed in Artforum, The New York Times, The New Yorker, Hyperallergic, Frieze Magazine, Art in America, VICE’s The Creators Project, The Washington Post, FAD, artnet news, ARTNews, the Huffington Post, and the Observer. Couillard’s work is in important collections including the Zabludowicz Collection.

Read more about the artist on this link.

MAY 8 - 9
Art Film Weekend

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